Blog ยท Keentics https://www.keentics.com/blog Notes on analytics, games and building Keentics. en Client-Side vs Server-Side Event Tracking: When to Use Each https://www.keentics.com/blog/client-side-vs-server-side-tracking https://www.keentics.com/blog/client-side-vs-server-side-tracking Client SDKs see intent and UI; servers see truth and money. A practical breakdown of which events to track where, and how to combine both cleanly. Tue, 16 Jun 2026 00:00:00 GMT Designing an Event Taxonomy That Scales https://www.keentics.com/blog/event-taxonomy-that-scales https://www.keentics.com/blog/event-taxonomy-that-scales A practical guide to naming analytics events: snake_case verb_object, typed properties, and the schema discipline that keeps data clean as you grow. Tue, 16 Jun 2026 00:00:00 GMT Attribution Basics for Apps: First-Touch, Last-Touch, and UTM Hygiene https://www.keentics.com/blog/attribution-basics-for-apps https://www.keentics.com/blog/attribution-basics-for-apps A no-nonsense intro to app attribution: first vs last touch, what UTMs can and can't do, and the tracking discipline that keeps channel data trustworthy. Tue, 16 Jun 2026 00:00:00 GMT Funnel Analysis 101: Finding Where Users Actually Drop Off https://www.keentics.com/blog/funnel-analysis-101 https://www.keentics.com/blog/funnel-analysis-101 How to build funnels that reveal real drop-off, not vanity charts: ordered steps, conversion windows, segmentation, and the SQL reasoning behind it. Tue, 16 Jun 2026 00:00:00 GMT Calculating LTV for mobile games https://www.keentics.com/blog/calculating-mobile-ltv https://www.keentics.com/blog/calculating-mobile-ltv How to calculate LTV for mobile games: cumulative LTV, payer distribution and whales, ARPU vs ARPPU, comparing LTV against CAC and ROAS, plus a practical way to forecast. Tue, 09 Jun 2026 00:00:00 GMT How to measure N-day retention in games https://www.keentics.com/blog/measuring-game-retention https://www.keentics.com/blog/measuring-game-retention A practical guide to N-day retention for games: how to define the event, read the retention matrix, segment by channel and version, and avoid the common mistakes. Fri, 05 Jun 2026 00:00:00 GMT Why you should own your game analytics https://www.keentics.com/blog/why-own-your-analytics https://www.keentics.com/blog/why-own-your-analytics Hosted analytics suites charge per project and gate your raw events. Here is the case for analytics with direct SQL access and no per-project lock-in. Mon, 01 Jun 2026 00:00:00 GMT