Google Analytics 4 alternative for apps & games

Looking for a Google Analytics 4 alternative? Keentics is an event analytics platform built for apps and games, with funnels, N-day retention, cumulative LTV and game monetization metrics in the product — plus read-only SQL and full export on your raw events. Where GA4 leans toward web measurement and aggregated reports, Keentics is designed for product and game teams who need event-level depth and direct access to their data.

Built for products and games, not just websites

GA4 grew out of web analytics, and that heritage shows: many of its strongest reports center on traffic, acquisition channels and web sessions. Apps and games have different questions — feature adoption, progression, monetization per player — that a web-first model can make awkward to answer. Keentics treats the event stream as the primary object from the start:

Cross-platform events for web, mobile and game clients through one SDK family.
Funnel analysis and retention as core, daily-use tools.
Sankey path exploration to see how players actually move.
Cohorts and dashboards built around behavioral questions.

If your roadmap is driven by what users do inside the product, that framing matters more than channel reporting.

Event-level data without sampling surprises

Many general web-analytics tools introduce sampling or thresholding on large or high-cardinality reports — useful for traffic trends, less so when you are debugging a specific funnel step or reconciling revenue. Keentics stores raw events in ClickHouse and lets you query them as they are:

Read-only SQL directly against your raw events when the visual builders can’t express a question.
Full export of the complete dataset whenever you want it.
No proprietary lock-in on your event history.

This is the difference between trusting a sampled estimate and reading the actual rows. For teams reconciling numbers with finance or partners, that directness is often the point.

Keentics’ approach vs the typical web-analytics setup

Data model: event-first for products and games — vs session- and channel-first reporting.
Raw data: read-only SQL + full export — vs aggregated reports, often with sampling on large queries.
Game metrics: ARPU/ARPPU, whales, ad revenue and ROAS built in — vs general-purpose tools where game monetization usually needs custom work.
Pricing: fixed tiers, not per project or seat, monthly billing available — vs usage-driven models common elsewhere.

Game and app monetization in one place

For studios, the gap is usually monetization. General platforms are strong on engagement but rarely model game revenue natively. Keentics computes ARPU and ARPPU, segments whales and spenders, tracks ad revenue and ROAS for paid acquisition, and rolls up cumulative LTV by cohort and source — alongside the same toolkit you’d use for an app. See game analytics for the monetization models, or mobile & app analytics for the app side.

When GA4 might still fit

If you primarily need free, web-centric traffic and acquisition reporting and you’re comfortable with aggregated, sometimes-sampled data, GA4 is a capable choice. Keentics is aimed at app and game teams who want event-level depth, native monetization metrics and direct, exportable access to their raw events — with pricing that stays predictable as you grow.