Keentics
Blog
Notes on analytics, games and building Keentics.
Jun 9, 2026
Calculating LTV for mobile games
How to calculate LTV for mobile games: cumulative LTV, payer distribution and whales, ARPU vs ARPPU, comparing LTV against CAC and ROAS, plus a practical way to forecast.
Jun 5, 2026How to measure N-day retention in games
A practical guide to N-day retention for games: how to define the event, read the retention matrix, segment by channel and version, and avoid the common mistakes.
Jun 1, 2026Why you should own your game analytics
Hosted analytics suites charge per project and gate your raw events. Here is the case for analytics with direct SQL access and no per-project lock-in.