Game Analytics: Economy, Whales & ROAS | Keentics

Game analytics is its own discipline, and a generic web tool will not cut it. Studios need to see the virtual economy, the level progression, the whale curve and the ad-vs-IAP split — not just page views. Keentics is built for game, app and growth teams who think in cohorts, sinks and sources, and payback windows. Every metric runs on your full event stream with no sampling, so live-ops decisions rest on the real economy, not an estimate.

The virtual economy and whale curve

A healthy economy balances what players earn (sources) against what they spend (sinks). Keentics lets you track currency flows per event and watch for inflation or starvation before it tanks retention. On the revenue side, the whale curve ranks paying users by spend so you can see how concentrated your monetization is — and the payment distribution behind your ARPU and ARPPU. When the top 1% of payers carry the title, you design events very differently than when revenue is broad.

Level funnels and progression

Player progression is a funnel like any other, and the level chain is where churn hides. Build a funnel across level_start → level_complete for each stage and the difficulty spikes light up as drop-offs. Pair that with retention analysis to see whether the players who clear a hard level retain better, or whether the wall is quietly bleeding your day-7 cohort.

Ad monetization and ROAS

For hybrid and ad-driven titles, monetization is half IAP and half ads. Keentics tracks rewarded-ad views, fill and eCPM alongside purchases, so ARPDAU reflects both. On acquisition, split LTV by channel and line it up against spend to get ROAS and a payback window per source — the numbers that tell your UA team where to scale and where to cut.

Game-native metrics out of the box

• ARPU, ARPPU, ARPDAU and whale curves for monetization health.
• Sources/sinks economy tracking to catch inflation early.
• Level and progression funnels to find difficulty cliffs.
• Ad + IAP revenue and ROAS for hybrid monetization and buy-side decisions.

Keentics covers the full game stack with Web/JS, iOS, Android, Unity, WeChat Mini Program and server-side SDKs, restricted read-only SQL over raw ClickHouse events, and a public read-only demo refreshed daily with real data. If you are coming from another suite, see the ThinkingData alternative comparison, or read up on cohort analysis and attribution.