ThinkingData alternative for game analytics
Looking for a ThinkingData alternative? Keentics is an event analytics platform for games and apps, built around the same core ideas — events, funnels, retention, LTV and behavioral paths — but with a few deliberate differences: fixed pricing that does not scale with the number of projects, direct read-only SQL access to your raw events, game-native metrics out of the box, and monthly billing with no annual lock-in.
The same analytical model you already know
If your team has used ThinkingData, the mental model carries over cleanly. You instrument events through SDKs, then explore them with the analyses that matter for live-service games:
- Event analysis with multi-dimensional breakdowns and pivot tables.
- Funnel analysis for onboarding, purchase and progression flows.
- N-day retention curves.
- LTV and cumulative revenue modeling.
- Sankey path analysis to see where players actually go.
- Cohorts, dashboards and shared boards.
Nothing here asks you to relearn analytics. The goal is for an analyst moving from a hosted suite to feel at home on day one.
Game-native metrics, not bolted on
Many general-purpose analytics tools treat a purchase like any other event. Game teams need ARPU, ARPPU, whale segmentation, ad revenue and ROAS as first-class concepts — not formulas you rebuild by hand each quarter. Keentics ships these game analytics models in the product, so revenue and monetization questions are a few clicks away rather than a data-engineering project.
Your raw events stay reachable
A common frustration with hosted analytics suites is limited access to the underlying data. Keentics takes the opposite stance: your raw events live in ClickHouse and you can run read-only SQL directly against them, then export the full dataset whenever you want. There is no proprietary format holding your history hostage, and no sampling between you and the truth. If a question is too specific for the visual builders, you can always drop down to SQL.
Pricing that does not punish growth
Many hosted suites bill per project or per seat, which means your invoice climbs every time you ship another title or add a teammate. Keentics uses fixed tiers that are not tied to project count, so a studio running five games pays the same predictable rate as one running a single title. You can pay monthly without committing to an annual contract, and there is a free tier to start with.
| Keentics | Typical hosted suite | |
|---|---|---|
| Pricing basis | Fixed tier, not per-project | Often per project or per seat |
| Raw data access | Read-only SQL + full export | Frequently limited |
| Game metrics | Built in (ARPU/ARPPU/ROAS) | Often add-on or manual |
| Billing | Monthly, no annual lock-in | Varies |
When ThinkingData might still fit
If your organization is large enough to need a deep professional-services relationship, an on-premise deployment you operate yourself, or a very specific enterprise integration, an established platform may still be the right call. Keentics is aimed at studios and product teams that want the same analytical depth without per-project costs, with their raw data one query away. See pricing for the current tiers, or browse the glossary if you want to nail down a specific metric definition first.
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