← All comparisons

Mixpanel alternative for game and app analytics

Looking for a Mixpanel alternative? Keentics is an event analytics platform built for games and apps where monetization matters. You keep the familiar event-and-funnel workflow, but with revenue modeling, whale segmentation and ROAS treated as first-class features — plus direct read-only SQL on your raw events and full export at any time.

Strong for purchases and paying users

Product analytics tools are excellent at engagement: signups, feature adoption, funnels. Games and subscription apps add a second axis — money — and that is where a general-purpose tool often asks you to improvise. Keentics is designed around that second axis from the start:

• ARPU and ARPPU computed natively, not stitched together from exports.
• Whale and spender segmentation to find the small group driving most revenue.
• Cumulative LTV curves by cohort and acquisition source.
• Ad revenue and ROAS so paid-acquisition decisions are grounded in payback.

The behavioral analyses you expect are all here too — funnels, N-day retention, cohorts, paths and dashboards — so engagement and monetization live in one place instead of two tools.

Your raw events, reachable by SQL

Some platforms keep the underlying event store at arm’s length, exposing it only through their own UI or limited exports. Keentics stores your raw events in ClickHouse and lets you run read-only SQL directly against them. When a question is too specific for the visual builders — a particular sequence of in-app actions before a first purchase, say — you write the query instead of filing a data request. And because it is just your dataset, you can export everything whenever you want, with no proprietary format in the way.

Pricing that does not scale with projects

Many hosted analytics products meter on volume, projects or seats, and costs can climb quickly as you add titles or teammates. Keentics uses fixed tiers that are not tied to project count, with monthly billing and no annual lock-in, and a free tier to start.

	Keentics	Typical product-analytics tool
Monetization metrics	Built in (ARPU/ARPPU/LTV/ROAS)	Often manual or add-on
Raw event access	Read-only SQL + full export	Frequently limited
Pricing basis	Fixed tier, not per-project	Often per project, seat or volume
Billing	Monthly, no lock-in	Varies

When Mixpanel might still fit

If your product is primarily a web or SaaS app with light monetization, and you mainly need engagement analytics and a large integration marketplace, a general-purpose product-analytics tool may be all you need. Keentics is the better fit when paying users, virtual economies and ad revenue are central to the product, and when you want raw data you can query and export. See game analytics for the monetization models, or pricing for current tiers.